THE 20% CLUB™ EDGE
The official ACE Blog for real estate success
Mastering Real Estate Lead Generation | A New Agent's Blueprint for Building Your Pipeline
In real estate, leads are your lifeline—without them, your business stalls. ACE Essentials™ offers new agents a powerful two-step lead generation system: “Get Ready!” prepares your foundation, while “Get Out There!” ensures your strategies turn prospects into clients. Discover proven tactics to build your pipeline, avoid common pitfalls, and thrive from day one.
Agent-Centric vs. Broker-Centric: Why Your Brokerage Can’t Give You the Training You Actually Need
If you’ve just stepped into the real estate world, you might be banking on your brokerage to provide all the training, mentorship, and support you’ll need. After all, that’s what the commercials and recruiting presentations promise, right? But here’s a hard truth:
Most brokerages are broker-centric by design.
It’s not that your brokerage is “out to get you”—it’s simply how their business works. Their profitability depends on transactions, not your individual growth curve. And that’s exactly why countless new agents end up feeling underprepared, overwhelmed, and left to figure things out on their own.