THE 20% CLUB™ EDGE
The official ACE Blog for real estate success
Mastering Real Estate Lead Generation | A New Agent's Blueprint for Building Your Pipeline
In real estate, leads are your lifeline—without them, your business stalls. ACE Essentials™ offers new agents a powerful two-step lead generation system: “Get Ready!” prepares your foundation, while “Get Out There!” ensures your strategies turn prospects into clients. Discover proven tactics to build your pipeline, avoid common pitfalls, and thrive from day one.
From Private Citizen to Public Figure|Building Your Public Persona in Real Estate
Discover how to confidently step from private citizen to public figure as a new real estate agent. This guide offers practical strategies to develop your public persona, avoid common pitfalls, and effectively build your brand, helping you attract more clients and succeed in your real estate career.
How to Stop Relying on Luck: A Results-Based Approach to Real Estate Success
Ever heard an agent say, “If I’m lucky, I’ll land that listing” or “Let’s hope the market stays hot”? We tend to chalk up big wins (and fails) to “good fortune” or “bad timing.” But here’s the truth: relying on luck is a risky, near-random way to run your real estate career.
In an industry where 80% of new agents fail within a few years, you need more than crossed fingers. You need a proven, results-focused strategy that acknowledges the real-world challenges—and systematically overcomes them. That’s exactly what we’re diving into here: how to shift your mindset from “maybe it’ll happen” to “I’m making it happen.”
Your Real Estate License Isn’t Enough: Top Skills New Agents Are Missing
You’ve passed the exam, joined a brokerage, and maybe even ordered some shiny new business cards. Congrats! You’re officially a real estate agent.
But if you’re expecting an immediate flood of leads and listings, brace yourself—a license alone won’t cut it.
In an industry where 80% of new agents fail in the first few years, it’s clear that something else makes the difference between “barely surviving” and thriving. That “something else” is practical skills—the ones they don’t always teach you in those pre-licensing courses.
The truth? Passing the exam only teaches you the legal basics. It doesn’t teach you how to actually run a successful business.
5 Ready-to-Go Responses to “How’s the Market Doing?”
If you’re a real estate agent, you’ll hear the question “How’s the real estate market?” more times than you can count—whether it’s casual small talk at a party or a serious question from a potential seller. Relying on a vague answer like “It’s going great!” can make you sound unprepared. Instead, a handful of ready-to-go, data-backed responses can position you as a true market expert.
In this article, we’ll cover five strong angles to tackle this question effectively—and share quick tips on how to keep your answers current and compelling for any situation.
Big Coaching vs. Agent-Centric Training: Why “Celebrity” Programs May Not Be the Magic Bullet
If you’ve been in real estate for even five minutes, you’ve probably seen ads for high-priced coaching programs led by “celebrity” agents or so-called gurus. The promise? “Join my program, follow my script, and watch your commissions skyrocket!” Sound familiar?
These outfits can feel eerily similar to Big Pharma—offering miracle cures that rarely address the underlying challenges new agents face. In real estate, the “pill” might be a cookie-cutter marketing funnel or vague motivational pep talks. But does that actually help you thrive in a competitive market? Or is it just a temporary high with no real substance?
Agent-Centric vs. Broker-Centric: Why Your Brokerage Can’t Give You the Training You Actually Need
If you’ve just stepped into the real estate world, you might be banking on your brokerage to provide all the training, mentorship, and support you’ll need. After all, that’s what the commercials and recruiting presentations promise, right? But here’s a hard truth:
Most brokerages are broker-centric by design.
It’s not that your brokerage is “out to get you”—it’s simply how their business works. Their profitability depends on transactions, not your individual growth curve. And that’s exactly why countless new agents end up feeling underprepared, overwhelmed, and left to figure things out on their own.
Why 80% of New Real Estate Agents Fail: The Truth Your Broker Won’t Tell You
The real estate industry offers incredible opportunities, but the reality is tough: 80% of new agents don’t make it past their first few years. Most brokerages won’t talk about why—because the truth isn’t in their best interest to share.
What’s really driving this agent failure rate? More importantly, how can you avoid becoming just another statistic?
In this article, we’re pulling back the curtain on the biggest challenges new agents face, exposing why traditional broker-centric models often leave agents struggling, and showing you a smarter, agent-first approach that can set you up for long-term success.