About ACE
Who We Are (And Why You Should Care–HA!)
With experience at more than seven brokerages, we’ve seen it all—the churn and burn of agents joining with big dreams, only to struggle, flail, and ultimately fail.
Why?
The industry has a problem they won’t tell you, but we will: broker-centric training that focuses on revenue quotas, compliance, and risk management.
What’s missing is what agents really need to succeed—education that puts them first.
That’s why we broke away from the traditional brokerage model to create ACE. Here, it’s not about broker quotas. It’s about you. Your growth, your success, your career.
The ACE Story
We got to work on an agent-centered approach and discovered it made a real difference!
We have first-hand experience on the broker side of the business. We’ve witnessed the agent turnstile at brokerages as hopeful agents joined and then faced what seemed like insurmountable challenges.
And not only did we witness colleagues struggle, we’ve struggled ourselves. We know what it’s like to work to build a business, and we know how setbacks feel.
Along the way, we discovered that the only way to make an educational program really effective for agents is to get away from a broker-centric foundation and instead focus on agent-centric content.
The ACE Leadership & Development Team actually met at a brokerage, which offered training that went a bit beyond the usual brokerage processes and procedures. As we got to know new agents across 10 states, we thought seriously about what they actually needed to make it in this business. Broker-centric training, with its focus on legal compliance, brokerage culture, and the basics of transactions, covers how to play the game. That's important. But even more important is how to WIN the game.
So, we got to work on an agent-centric approach with winning in mind, and something amazing started happening: It made a difference with the agents.
Then we had an epiphany. What we’d begun had grown so much that it couldn’t exist within a brokerage. There were too many restrictions, too many limitations. It was clear to us that we needed to pivot. What we had designed for new agents’ success was too big, too important, and too exciting to lose. We took a big risk and decided to leave the brokerage.
And now here we are.