THE 20% CLUB™ EDGE
The official ACE Blog for real estate success
5 Ready-to-Go Responses to “How’s the Market Doing?”
If you’re a real estate agent, you’ll hear the question “How’s the real estate market?” more times than you can count—whether it’s casual small talk at a party or a serious question from a potential seller. Relying on a vague answer like “It’s going great!” can make you sound unprepared. Instead, a handful of ready-to-go, data-backed responses can position you as a true market expert.
In this article, we’ll cover five strong angles to tackle this question effectively—and share quick tips on how to keep your answers current and compelling for any situation.
Big Coaching vs. Agent-Centric Training: Why “Celebrity” Programs May Not Be the Magic Bullet
If you’ve been in real estate for even five minutes, you’ve probably seen ads for high-priced coaching programs led by “celebrity” agents or so-called gurus. The promise? “Join my program, follow my script, and watch your commissions skyrocket!” Sound familiar?
These outfits can feel eerily similar to Big Pharma—offering miracle cures that rarely address the underlying challenges new agents face. In real estate, the “pill” might be a cookie-cutter marketing funnel or vague motivational pep talks. But does that actually help you thrive in a competitive market? Or is it just a temporary high with no real substance?
Agent-Centric vs. Broker-Centric: Why Your Brokerage Can’t Give You the Training You Actually Need
If you’ve just stepped into the real estate world, you might be banking on your brokerage to provide all the training, mentorship, and support you’ll need. After all, that’s what the commercials and recruiting presentations promise, right? But here’s a hard truth:
Most brokerages are broker-centric by design.
It’s not that your brokerage is “out to get you”—it’s simply how their business works. Their profitability depends on transactions, not your individual growth curve. And that’s exactly why countless new agents end up feeling underprepared, overwhelmed, and left to figure things out on their own.