THE 20% CLUB™ EDGE
The official ACE Blog for real estate success
Big Coaching vs. Agent-Centric Training: Why “Celebrity” Programs May Not Be the Magic Bullet
If you’ve been in real estate for even five minutes, you’ve probably seen ads for high-priced coaching programs led by “celebrity” agents or so-called gurus. The promise? “Join my program, follow my script, and watch your commissions skyrocket!” Sound familiar?
These outfits can feel eerily similar to Big Pharma—offering miracle cures that rarely address the underlying challenges new agents face. In real estate, the “pill” might be a cookie-cutter marketing funnel or vague motivational pep talks. But does that actually help you thrive in a competitive market? Or is it just a temporary high with no real substance?
Agent-Centric vs. Broker-Centric: Why Your Brokerage Can’t Give You the Training You Actually Need
If you’ve just stepped into the real estate world, you might be banking on your brokerage to provide all the training, mentorship, and support you’ll need. After all, that’s what the commercials and recruiting presentations promise, right? But here’s a hard truth:
Most brokerages are broker-centric by design.
It’s not that your brokerage is “out to get you”—it’s simply how their business works. Their profitability depends on transactions, not your individual growth curve. And that’s exactly why countless new agents end up feeling underprepared, overwhelmed, and left to figure things out on their own.