THE 20% CLUB™ EDGE

The official ACE Blog for real estate success

Agent-Centric vs. Broker-Centric: Why Your Brokerage Can’t Give You the Training You Actually Need
Stu Morse Stu Morse

Agent-Centric vs. Broker-Centric: Why Your Brokerage Can’t Give You the Training You Actually Need

If you’ve just stepped into the real estate world, you might be banking on your brokerage to provide all the training, mentorship, and support you’ll need. After all, that’s what the commercials and recruiting presentations promise, right? But here’s a hard truth:

Most brokerages are broker-centric by design.

It’s not that your brokerage is “out to get you”—it’s simply how their business works. Their profitability depends on transactions, not your individual growth curve. And that’s exactly why countless new agents end up feeling underprepared, overwhelmed, and left to figure things out on their own.

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