THE 20% CLUB™ EDGE
The official ACE Blog for real estate success
Mastering Real Estate Lead Generation | A New Agent's Blueprint for Building Your Pipeline
In real estate, leads are your lifeline—without them, your business stalls. ACE Essentials™ offers new agents a powerful two-step lead generation system: “Get Ready!” prepares your foundation, while “Get Out There!” ensures your strategies turn prospects into clients. Discover proven tactics to build your pipeline, avoid common pitfalls, and thrive from day one.
How to Stop Relying on Luck: A Results-Based Approach to Real Estate Success
Ever heard an agent say, “If I’m lucky, I’ll land that listing” or “Let’s hope the market stays hot”? We tend to chalk up big wins (and fails) to “good fortune” or “bad timing.” But here’s the truth: relying on luck is a risky, near-random way to run your real estate career.
In an industry where 80% of new agents fail within a few years, you need more than crossed fingers. You need a proven, results-focused strategy that acknowledges the real-world challenges—and systematically overcomes them. That’s exactly what we’re diving into here: how to shift your mindset from “maybe it’ll happen” to “I’m making it happen.”
Your Real Estate License Isn’t Enough: Top Skills New Agents Are Missing
You’ve passed the exam, joined a brokerage, and maybe even ordered some shiny new business cards. Congrats! You’re officially a real estate agent.
But if you’re expecting an immediate flood of leads and listings, brace yourself—a license alone won’t cut it.
In an industry where 80% of new agents fail in the first few years, it’s clear that something else makes the difference between “barely surviving” and thriving. That “something else” is practical skills—the ones they don’t always teach you in those pre-licensing courses.
The truth? Passing the exam only teaches you the legal basics. It doesn’t teach you how to actually run a successful business.
Why 80% of New Real Estate Agents Fail: The Truth Your Broker Won’t Tell You
The real estate industry offers incredible opportunities, but the reality is tough: 80% of new agents don’t make it past their first few years. Most brokerages won’t talk about why—because the truth isn’t in their best interest to share.
What’s really driving this agent failure rate? More importantly, how can you avoid becoming just another statistic?
In this article, we’re pulling back the curtain on the biggest challenges new agents face, exposing why traditional broker-centric models often leave agents struggling, and showing you a smarter, agent-first approach that can set you up for long-term success.