THE 20% CLUB™ EDGE
The official ACE Blog for real estate success

Mastering Real Estate Lead Generation | A New Agent's Blueprint for Building Your Pipeline
In real estate, leads are your lifeline—without them, your business stalls. ACE Essentials™ offers new agents a powerful two-step lead generation system: “Get Ready!” prepares your foundation, while “Get Out There!” ensures your strategies turn prospects into clients. Discover proven tactics to build your pipeline, avoid common pitfalls, and thrive from day one.

5 Ready-to-Go Responses to “How’s the Market Doing?”
If you’re a real estate agent, you’ll hear the question “How’s the real estate market?” more times than you can count—whether it’s casual small talk at a party or a serious question from a potential seller. Relying on a vague answer like “It’s going great!” can make you sound unprepared. Instead, a handful of ready-to-go, data-backed responses can position you as a true market expert.
In this article, we’ll cover five strong angles to tackle this question effectively—and share quick tips on how to keep your answers current and compelling for any situation.