THE 20% CLUB™ EDGE
The official ACE Blog for real estate success
From Private Citizen to Public Figure|Building Your Public Persona in Real Estate
Discover how to confidently step from private citizen to public figure as a new real estate agent. This guide offers practical strategies to develop your public persona, avoid common pitfalls, and effectively build your brand, helping you attract more clients and succeed in your real estate career.
5 Ready-to-Go Responses to “How’s the Market Doing?”
If you’re a real estate agent, you’ll hear the question “How’s the real estate market?” more times than you can count—whether it’s casual small talk at a party or a serious question from a potential seller. Relying on a vague answer like “It’s going great!” can make you sound unprepared. Instead, a handful of ready-to-go, data-backed responses can position you as a true market expert.
In this article, we’ll cover five strong angles to tackle this question effectively—and share quick tips on how to keep your answers current and compelling for any situation.
Agent-Centric vs. Broker-Centric: Why Your Brokerage Can’t Give You the Training You Actually Need
If you’ve just stepped into the real estate world, you might be banking on your brokerage to provide all the training, mentorship, and support you’ll need. After all, that’s what the commercials and recruiting presentations promise, right? But here’s a hard truth:
Most brokerages are broker-centric by design.
It’s not that your brokerage is “out to get you”—it’s simply how their business works. Their profitability depends on transactions, not your individual growth curve. And that’s exactly why countless new agents end up feeling underprepared, overwhelmed, and left to figure things out on their own.