
80% of New Real Estate Agents Fail. We’re Changing That.
ACE Essentials™ provides agent-centric real estate training, for new (and not so new) agents, designed to help you survive, thrive, and build a sustainable, successful career.
75% of new agents fail in their first year - NAR
75% of new agents fail in their first year - NAR
WHY DO REAL ESTATE AGENTS FAIL?
Every year, thousands enter real estate full of ambition, only to discover traditional broker-centric models provide minimal support. Without practical training, mentorship, and a clear plan, most agents quickly face burnout, frustration, and ultimately leave the industry. ACE Essentials™ tackles this issue head-on.
Lack of Comprehensive Training
Insufficient Mentorship
Unrealistic Expectations
Transactional Pressure from Brokerages
80% of new agents fail within their first two years - NAR
80% of new agents fail within their first two years - NAR
Real Estate Training Built For Your Success
Our agent-centric training delivers exactly what traditional brokerages don't: meaningful support, practical skills, and a clear roadmap to success.
Customized Curriculum: 13 Unique, practical, step-by-step courses
Continuous Support: Regular mentorship & community forums
Real-World Skills: Proven strategies for lead generation, branding, and business planning

A Lot More Than Just Real Estate Training
ACE Essentials™ is committed to your long-term growth, equipping you to excel beyond your first transaction.
Comprehensive: Covers everything from becoming a public person to marketing and avoiding burnout.
Proven: Built by experienced industry leaders who know what works.
Accessible: Online training designed for immediate, real-world application.
Defy The Odds With The ACE Essentials™ Program
Our
BEST
Courses
INTRODUCING THE FIRST COMPREHENSIVE AGENT-CENTRIC TRAINING PROGRAM FOR NEW AND EXPERIENCED REAL ESTATE AGENTS
Stop struggling and start thriving with ACE Essentials™, the comprehensive online training crafted specifically for new real estate agents. Featuring 13 powerful, agent-centric courses—like Innovative Lead Generation, MLS Mastery, Building Your Public Persona, and Essential Mindset Tips—ACE Essentials™ provides step-by-step strategies, real-world tools, and expert guidance to quickly build your skills, confidence, and income.
Launching a Real Estate Business is Hard. ACE offers easy, flexible payment methods for your convenience. Pay in Full or in Payments.
Stu Morse Introduces ACE Essentials™ and Reveals What You Haven’t Heard From Your Real Estate Broker
Stu Morse | Chief Education & Strategy Officer | ACE
87% of agents fail within 5 years - NAR
87% of agents fail within 5 years - NAR
It’s Not You. It’s the Broker-Centric System.
There’s a glaring truth about the real estate industry that’s rarely acknowledged.
Most brokerages focus on their own goals, what we call being “broker-centric.” They’re built to serve the brokerage’s interests first, to prioritize the brokerage’s success. This broker-centric approach often leaves agents behind, falling short of nurturing individual agent success.
It’s not about your talent or drive. Even the most driven agents can struggle without a strong system of ongoing educational support, meaningful guidance, and real career development.
3 REASONS WHY BROKER-CENTRIC TRAINING LEADS TO AGENT BURNOUT AND CAREER FAILURE
1. Compliance and Liability Focus
Broker-centric training often emphasizes legal compliance and risk management, ensuring agents meet the minimum requirements to avoid trouble. While it’s crucial to stay on the right side of the law, this approach overlooks essential business and sales skills new agents need to make it in this business.
2. Limited Training and Support
Many brokerages offer minimal training beyond the basics, leaving new agents to fend for themselves in an ultra-competitive marketplace. Supplying promised leads does little without real-world training, support, and guidance. No wonder so many new agents fall to frustration, and, ultimately, career failure.
3. Transaction-Driven Business Model
The broker-centric model is laser focused on closing deals, which leaves little room for training, guidance, and supporting agent success. In this sink-or-swim environment, most new agents sink. The reality is that brokerages are in the business of selling property, not training and educating their agents.

Exciting Insights To Propel Your Real Estate Career Showing You How To Avoid Failure.

Don’t Wait Any longer. Try ACE Free and Start Making Changes Today!
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PRIORITIZE WITH PURPOSE: Strategies for Navigating Your Day FREE Course for Agents Who Want to Conquer Their Schedules and Stay Ahead of the 80% Failure Rate.
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