80% of New Real Estate Agents Fail. We’re Changing That.

ACE Essentials™ provides agent-centric real estate training, for new (and not so new) agents, designed to help you survive, thrive, and build a sustainable, successful career.

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75% of new agents fail in their first year - NAR

75% of new agents fail in their first year - NAR

WHY DO REAL ESTATE AGENTS FAIL?

Every year, thousands enter real estate full of ambition, only to discover traditional broker-centric models provide minimal support. Without practical training, mentorship, and a clear plan, most agents quickly face burnout, frustration, and ultimately leave the industry. ACE Essentials™ tackles this issue head-on.

Lack of Comprehensive Training

Insufficient Mentorship

Unrealistic Expectations

Transactional Pressure from Brokerages

80% of new agents fail within their first two years - NAR

80% of new agents fail within their first two years - NAR

Real Estate Training Built For Your Success

Our agent-centric training delivers exactly what traditional brokerages don't: meaningful support, practical skills, and a clear roadmap to success.

  • Customized Curriculum: 13 Unique, practical, step-by-step courses

  • Continuous Support: Regular mentorship & community forums

  • Real-World Skills: Proven strategies for lead generation, branding, and business planning

Illustration of two professionals in teal business suits, smiling, standing beside each other.
  • REALTOR® Testimonials

    The ACE team is awesome. I feel like they’re really dedicated to my growth as an agent. I can’t recommend ACE enough to any agent looking to elevate their career.

    — Matthew Fox, REALTOR® California

  • REALTOR® Testimonials

    The educational content is a game-changer. I’ve been able to use what I’ve learned immediately, and it’s made a big difference in my business.

    — Stephanie Hernandez, REALTOR® Arizona

  • REALTOR® Testimonials

    “What sets ACE apart is how personal and supportive the learning experience is. The courses feel like they were designed just for me.”

    — Debra Fisher, REALTOR® South Carolina

  • REALTOR® Testimonials

    “ACE courses go beyond laws, rules, and regulations. They’re packed with real-world, practical strategies and insider tips for real estate agents who are serious about their success.”

    —Elizabeth White, REALTOR® Missouri

A Lot More Than Just Real Estate Training

ACE Essentials™ is committed to your long-term growth, equipping you to excel beyond your first transaction.

  • Comprehensive: Covers everything from becoming a public person to marketing and avoiding burnout.

  • Proven: Built by experienced industry leaders who know what works.

  • Accessible: Online training designed for immediate, real-world application.

Defy The Odds With The ACE Essentials™ Program

Our

BEST

Courses

INTRODUCING THE FIRST COMPREHENSIVE AGENT-CENTRIC TRAINING PROGRAM FOR NEW AND EXPERIENCED REAL ESTATE AGENTS

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ACE Essentials™ | Your Complete Roadmap to Real Estate Success
$397.00
One time

Stop struggling and start thriving with ACE Essentials™, the comprehensive online training crafted specifically for new real estate agents. Featuring 13 powerful, agent-centric courses—like Innovative Lead Generation, MLS Mastery, Building Your Public Persona, and Essential Mindset Tips—ACE Essentials™ provides step-by-step strategies, real-world tools, and expert guidance to quickly build your skills, confidence, and income.


✓ 13 Comprehensive Courses: Structured for success.
✓ Proven Strategies: Effective, actionable methods.
✓ Practical Resources: Scripts, templates, checklists.
✓ Expert-Led Training: Real estate veterans guide you.
✓ Ongoing Support: Community and live Q&A.

Launching a Real Estate Business is Hard. ACE offers easy, flexible payment methods for your convenience. Pay in Full or in Payments.

Stu Morse Introduces ACE Essentials™ and Reveals What You Haven’t Heard From Your Real Estate Broker

Stu Morse | Chief Education & Strategy Officer | ACE

87% of agents fail within 5 years - NAR

87% of agents fail within 5 years - NAR

It’s Not You. It’s the Broker-Centric System.

There’s a glaring truth about the real estate industry that’s rarely acknowledged.

Most brokerages focus on their own goals, what we call being “broker-centric.” They’re built to serve the brokerage’s interests first, to prioritize the brokerage’s success. This broker-centric approach often leaves agents behind, falling short of nurturing individual agent success.

It’s not about your talent or drive. Even the most driven agents can struggle without a strong system of ongoing educational support, meaningful guidance, and real career development.

3 REASONS WHY BROKER-CENTRIC TRAINING LEADS TO AGENT BURNOUT AND CAREER FAILURE

1. Compliance and Liability Focus

Broker-centric training often emphasizes legal compliance and risk management, ensuring agents meet the minimum requirements to avoid trouble. While it’s crucial to stay on the right side of the law, this approach overlooks essential business and sales skills new agents need to make it in this business.

2. Limited Training and Support

Many brokerages offer minimal training beyond the basics, leaving new agents to fend for themselves in an ultra-competitive marketplace. Supplying promised leads does little without real-world training, support, and guidance. No wonder so many new agents fall to frustration, and, ultimately, career failure.

3. Transaction-Driven Business Model

The broker-centric model is laser focused on closing deals, which leaves little room for training, guidance, and supporting agent success. In this sink-or-swim environment, most new agents sink. The reality is that brokerages are in the business of selling property, not training and educating their agents.

Exciting Insights To Propel Your Real Estate Career Showing You How To Avoid Failure.

Don’t Wait Any longer. Try ACE Free and Start Making Changes Today!

Transform Your Day from Chaos to Confidence with Our FREE COURSE

PRIORITIZE WITH PURPOSE: Strategies for Navigating Your Day FREE Course for Agents Who Want to Conquer Their Schedules and Stay Ahead of the 80% Failure Rate.

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